Synchronize Your Watches for Estée Lauder’s Big Sampling Event

We’ve witnessed a lot of launches over the years, but this one certainly is timely. On Thursday, July 23rd Estée Lauder will kick off America’s Night to Repair, which is billed as its largest sampling program to date. For four synchronized hours—from 5:00pm – 9:00pm (all local times)—Estée Lauder Beauty Advisors will be distributing 250,000 10-day samples of New Advanced Night Repair Synchronized Recovery Complex at all Estée Lauder department and specialty store counters nationwide—one per customer while supplies last.

Customers can visit http://www.esteelauder.com/AdvancedNightRepair/ for additional information. A 1oz. bottle retails for $47.50, while a 1.7oz. bottle costs $74.50.

In 1982, Estée Lauder was the first cosmetics company to bring night-time repair to the anti-aging category by introducing a product that revolutionized the way women thought about their skin and cared for it. Night Repair was an innovative, award-winning formula that targeted damaged skin and helped visibly repair it during the restorative hours of sleep. Estée Lauder was also among the first skincare companies to understand the fundamental link between DNA damage and skin aging, and the importance of skin’s ability to repair its own DNA.

According to Estée Lauder new Advanced Night Repair Synchronized Recovery Complex provides continuous, comprehensive and optimized night-time repair with revolutionary Chronolux Technology to support the natural synchronization of skin’s repair and protection processes at exactly the right time. Additionally, a new patented technology encapsulating Alkyl Guanine Transferase (AGT) helps repair visible damage from smoke and pollution, in particular toxins and chemicals, putting this new serum at the forefront of visible damage repair from all known major environmental assaults.