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Rainforest ingredient big at Sephora in hair care launch.
February 28, 2011
By: TOM BRANNA
Editor
Pequi Oil Treatment by Couture Colour is the latest buzz in hair care treatments, as seen with its fanfared debut at Sephora recently. This alcohol-free hair treatment contains moisture-restoring antioxidants, vitamins A and E, proteins and lipids, which help make dry, color-treated hair noticeably softer, shinier and smoother, according to the company. Derived from the Pequi fruit, pequi oil has been known for centuries as the beauty secret of the Amazon rain forest. It can be used before shampooing, as a pre-blow-drying treatment for smooth, sleek hair, or post-blow-drying to calm frizziness and flyaways. Couture Colour is known for its hair coloring products. Hollywood stars such as Nicole Kidman and Sandra Bullock used the new oil in styles at the Oscars. More info: http://couturecolour.com/pequi-oil
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