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Shoppable products include The Big Sleep Melatonin Patch Gold Moon and its Call of Beauty Biotin Patch Coquette.
March 3, 2026
By: Lianna Albrizio
Associate Editor
Adaptogen skincare and wearable vitamin brand Barrière has hit more than 700 Target locations nationwide.
Officials say the rollout represents Barrière’s most significant retail partnership to date, building on existing distribution through Hudson News, Bergdorf Goodman, Revolve and other retailers. With 337% year-over-year revenue growth, the company says it’s leveraging its retail expansion to accelerate both top-line performance and market penetration.
Developed in a UK-based, Medicines and Healthcare products Regulatory Agency-registered facility with third-party testing, Barrière’s transdermal patches are made of micronized ingredients that permeate the skin barrier. The brand reportedly operates with a 76% blended gross margin across its direct-to-consumer and wholesale channels, demonstrating solid scalability, officials said.
The Target launch includes Barrière’s Youth Repair NAD+ Vitamin Patch Metallic Elements; Energy Boost Vitamin B12 Patch; Hello Sunshine Vitamin D3 Patch; The Big Sleep Melatonin Patch Gold Moon; and its Call of Beauty Biotin Patch Coquette. Prices range from $12.99 to $17.99 in-store and online.
Learn more about NAD+ here.
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