Target Expands Made To Matter

Target is expanding its Made to Matter — Handpicked by Target collection, nearly doubling the collection to feature 31 brands, including new personal care and home care brands.
 
New to the lineup this year are firms such as Mrs. Meyer's Clean Day, Yes To, Pacifica, J.R. Watkins, Method, Babyganics, and Paddy’s Bathroom. Seventh Generation and SheaMoisture, both of which were in the 2014 launch, are back again.
 
Target expects to see sales hit $1 billion in 2015 from the expanded array, which includes more than 200 new and exclusive products.
 
According to Kathee Tesija, chief merchandising and supply chain officer, Target guests are looking for “better-for-you and better-for-the-world products, and our research shows that they seek authenticity and transparency from the brands they buy. Made to Matter has proven to be incredibly successful, telling us that our guests love our approach, which is all about catering to their evolving wants and needs in a way only Target can do.”
 
Made To Matter products are priced from $1.25 to $49.99. Some of the exclusive have already hit stores and more products will roll out through April, July and September, according to Target.