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Partners with ByStander Revolution on social media campaign.
February 12, 2016
By: Christine Esposito
Editor-in-Chief
Tarte Cosmetics has partnered with anti-bullying organization ByStander Revolution in an effort to help stop cyber-bullying with #kissandmakeup. Tarte kicked off the social awareness initiative in conjunction with ByStander Revolution yesterday, with social influencers on Instagram. “Cyber-bullying is all too common on social media. 88% of teens witness cyberbullying every day. We want to use our social platforms to encourage our fans to spread positivity rather than judge someone's appearance, which is why this initiative is so important to us,” said CEO and founder Maureen Kelly. “If we can make an impact through kind words and simple compliments, the internet would be a much more beautiful place.” Kelly called ByStander Revolution “an incredible resource for anyone experiencing bullying and that's why we're so excited to partner with them.”
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