Sormé Cosmetics Unveils Product Relaunch with CVS

Sormé will undergo a relaunch of its product line with CVS. 

Products can be found in select CVS stores nationwide and online at sorme.com.

 

For more than 20 years, Sormé has worked on perfecting their makeup line by teaming up with leading formulators and professional makeup artists from around the world to ensure a noteworthy composition of the foremost anti-aging technologies and traditional beauty insights compacted into every product. 

 

Sormé professional grade cosmetics work to nourish and protect skin while enhancing natural beauty. To achieve this, products are made from clinically proven, age-reversing peptides infused with healing vitamins, pure minerals, antioxidants, and active plant botanicals.

 

Sormé was founded by Morad Amirieh, whose interest in the retail beauty industry stemmed from his father, a beauty distributor, which inspired him to pursue his own makeup brand. 

 

“I set out to create a cosmetics line that I would proudly share with my daughters,” says Morad.

 

Sormé comes from the Egyptian name for the natural black “kohl” substance, legendarily used by Cleopatra, who began the sensation of intensely pigmented, black exotic eye makeup. As such, Sormé's products are formulated with the finest color pigments available in an effort to enhance the eyes while maintaining a timeless allure.

 

Aside from extreme pay-off eyeshadows, Sormé's cosmetics line contains moisturizing lipsticks and balms, nourishing bronzer duos, multi-functional blush sticks, vitamin fortified eye and lip liners, and shea butter infused conditioning mascaras. Its concealers and BB creams are packed with antioxidant enriched complexes that include ginseng, rosemary, argan oil, chamomile, and cucumber seed oil, along with natural SPFs to help prevent the skin from radical damage.