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Hair care collection presale at Target.
November 25, 2014
By: Melissa Meisel
After almost a decade, due to overwhelming popular demand, John Frieda has introduced a new and improved John Frieda Beach Blonde collection to help women achieve effortless, beachy-worthy hair, year round, according to the company. The collection includes: Beach Blonde Cool Dip Purifying Shampoo, Beach Blonde Smooth Seas Detangling Conditioner, cult-favorite Beach Blonde Sea Waves Sea Salt Spray, and Beach Blonde Sun Streaks Lightening Spray. Although the collection officially hits stores in January 2015, presale to the line’s John Frieda Beach Blonde Sea Waves Sea Salt Spray, along with a few more 2015 launches—Frizz Ease Beyond Smooth Frizz-Immunity Primer, Frizz Ease Keraflex Flexible Hold Hairspray, and John Frieda Luxurious Volume 7 Day Volume In-Shower Treatment—are available now for presale on Target.com.
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