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Funds and portion of sales from Gillette's heated razor earmarked for the cause.
May 28, 2021
By: Christine Esposito
Editor-in-Chief
The Art of Shaving has formed a partnership with New York-based charitable organization Broadway Cares/Equity Fights AIDS, and is donating $75,000 and 25% of the sales of every GilletteLabs Heated Razor sold in June (up to $25,000) to the cause. “As a brand born in New York City, we recognize the significance of Broadway. The impact of the global pandemic has been devastating to performers. We’re privileged to partner with Broadway Cares/Equity Fights AIDS, an organization that consistently supports this community with access to healthcare, medicine, and nutrition,” said Falguni Desai, CEO of The Art of Shaving. The lights on Broadway have been dark since March 2020, when the city shut down production and shows due to the COVID-19 pandemic. In addition to the donation, P&G-owned The Art of Shaving recruited Broadway talent for a video campaign that will run through June. The campaign features Broadway performers Adam Perry, Alex Wong, L. Steven Taylor, Michael Arden, and Miguel Cervantes. The video campaign will live across social media channels and on The Art of Shaving website.
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