The Economic Power of Pink

It may just be the biggest event in North Texas outside of Cowboy football, as more than 27,000 attendees convene in Dallas during Mary Kay's annual Seminar. The event, running July 16 through Aug. 1, is comprised of five back-to-back conferences and is one of the largest events in North Texas based on attendance, economic impact and hotel room nights.  


According to the Dallas Convention and Visitors Bureau, Mary Kay Seminar will pump more than $30 million into the local economy and contribute to 2,200 jobs in the Dallas area this year. Mary Kay has hosted its Seminar at the Kay Bailey Hutchison Convention Center Dallas since 1974, making it the longest running annual event at the facility.


“Coming off the heels of three record-breaking years in sales growth to become a $4 billion company, Seminar is an exciting time for Mary Kay and remains one of our most important company events with both new and long-time independent sales force members,” said Laura Beitler, Mary Kay, VP-recognition and events. “Women of all ages and backgrounds continue to enjoy the freedom and flexibility of a Mary Kay business with more than 200,000 new Mary Kay independent businesses started in the U.S. this year.”


While the convention is traditionally known for recognizing and motivating Mary Kay's Independent Beauty Consultants, it also serves as an opportunity for the global cosmetic giant's independent sales force to give back to communities nationwide. From assembling care kits at the convention center for domestic violence shelters across the country to donating professional clothing for women in need, Mary Kay independent sales force members are not only bringing a hefty economic impact to North Texas through local spending but also their compassion to help others.


“At Mary Kay, we are a company with heart and our independent sales force is an extension of that philosophy which has been a driving force since Mary Kay Ash founded her company in 1963,” said Crayton Webb, VP-corporate communications and corporate social responsibility. “During this year's Seminar, we are proud to share our new, award-winning public service announcement series, “One in Four” as one of the most recent elements of Mary Kay's Don't Look Away campaign aimed at helping to prevent and end the epidemic of domestic violence. Additionally, our recent $1.25 million commitment to loveisrespect will continue to fund the nation's only text-for-help platform for dating abuse prevention and education. Alongside our independent sales force, we continue to make a tangible impact while supporting the company's mission of enriching women's lives.”


The theme for Seminar, “Discover What You Love,” invites Mary Kay's independent sales force to discover what helps them feel beautiful, confident and connected while pursuing their Mary Kay business. During this year's event, more than $5 million in recognition and prizes will be awarded including the newest addition to the Mary Kay career car fleet, a black BMW 320i and the coveted Mary Kay pink Cadillac.