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The brand will offer a curated assortment based on its best-selling products and combinations including three shampoos, three conditioners and eight doses in 76 east coast locations on March 1.
March 1, 2025
By: Lianna Albrizio
Associate Editor
Customizable haircare brand The Hair Lab by Strands, is launching into 76 Wegmans locations across the east coast on March 1.
“Our Wegmans partnership allows The Hair Lab to unlock a new, upscale, East Coast consumer who wants an efficacious, personalized hair care regimen they can get at their convenience during their typical grocery shopping trip,” said Eric Delapenha, founder and CEO, The Hair Lab and The Body Lab. “We are proud to be the first brand at Wegmans to offer this customized hair care solution to their customers.”
The brand will offer a curated assortment based on its best-selling products and combinations including, three shampoos, three conditioners and eight doses.
Customers can scan the QR code in the aisle that takes them to the brand’s two-minute AI diagnostic where they can select their preferred base formula and doses to mix in the comfort of home, per the brand.
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