Company News

The Honest Co. Creates Mother’s Day Campaign

Creates online contest with Tout and Self magazine.

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By: TOM BRANNA

Editor

Social media video sharing company Tout is teaming up with The Honest Company and Self magazine to celebrate Mother’s Day via a special online campaign and contest. It will feature a Tout video (15 second video status update shared through Facebook and Twitter) by Jessica Alba with a special Mother’s Day question, “What’s the best advice you received from your mom?”


Fans and Self magazine readers will have the chance to win a prize package by sending a video reply via Tout regarding the best advice they ever received from their mom and include the special hashtag #momknowsbest. Fans and readers can reply directly via webcams at www.Tout.com, through Tout’s mobile application, on The Honest Company’s Facebook page or via Self’s website, in addition to other promotional sites.

Viewers can watch the entire stream of replies on the Tout widget at Self’s website and share their favorites to their Facebook, Twitter or Pinterest pages, as well as by email and SMS.

On May 14, one winner will be selected to win $500 worth of The Honest Company product and a Maya Brenner Designs necklace valued at $200, in addition to having their Tout featured on SELF.com. Additionally, for every response a donation will be made to Baby2Baby.

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