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Looking to accelerate growth of eco-focused firm.
March 26, 2012
By: TOM BRANNA
Editor
The Honest Company, a new firm selling natural household and personal care products, has announced the completion of its $27 million Series A financing, led by General Catalyst, Lightspeed Venture Partners and Institutional Venture Partners (IVP). The funding will allow the company to accelerate growth and deeper development of their safer and eco-friendly products, as well as to further establish its brand as “the most effective, affordable and authentic choice for today’s families,” the firm said in a press statement.
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