The Latest Polymer from Lubrizol

The Lubrizol Corporation’s personal and home care business introduced Fixate Design polymer (INCI: Polyacrylate-32) for the “ultimate formulation flexibility for clean, lustrous, long-lasting volume and hold in hair styling applications,” according to the company. The versatility of Fixate Design polymer provides formulators with creative options and degrees of freedom while maintaining superior performance in mousses, curling creams and sprays and a wide variety of other hair styling applications.

Fixate Design polymer is an anionic, multi-functional film-forming polymer that delivers superior performance in hair styling applications and offers excellent formulation flexibility. When used in styling applications, Fixate Design polymer delivers high humidity resistance, tailored hold, exceptional shine, little to no flaking, enhanced volume and distinctive sensory, according to the company.

It has a low viscosity response to neutralization and dosing concentration and is an efficient, easy-to-use liquid.

More info: www.lubrizol.com/personalcare