The Lip Bar Expands Footprint By 700% In Target Stores Nationwide

Vegan cosmetics and skincare brand The Lip Bar (TLB) has expanded with long-standing retail partner Target. 

 

TLB’s expansion in Target will see the beauty disruptor leap from three shelves to 24 – increasing its footprint by 700%. Additionally, for the first time ever, TLB will offer its new TLB Skincare collection, the award-winning Just a Tint 3-in-1 Tinted Skin Conditioner, the Quick Conceal Liquid Caffeine Concealer and the Set The Tone Finishing Powder, alongside existing cosmetics lines. 

Frustrated with the beauty industry’s lack of diversity, excessive chemicals and high price points, TLB’s CEO and Founder Melissa Butler began trialing and testing lipsticks in her kitchen, developing her own formulations while working on Wall Street. Butler launched TLB in 2012 as a maximum impact, minimal effort vegan and nontoxic beauty brand. Since its development, TLB has become a pioneer in clean beauty and inclusion, proudly founded and owned by self-made women of color.

 

“TLB is about celebrating, encouraging, and providing effortless solutions to women to bring ease to their routines, without compromise,” said Butler. “Every product developed by TLB is thoughtfully designed and developed to give women effective products with safe, gentle formulas.” 

 

Since the brand’s launch, Butler has been on a mission to change the way people think about beauty, believing that all beauty brands have the capacity to represent all beauty lovers, while creating innovative, clean and exciting products. Aligned on tapping into their customer needs, and created solution-orientated products for all, TLB launched in select Target stores in 2018. 

 

Since its launch in stores, TLB’s matte liquid lipstick Bawse Lady has grown to be the retailer’s top-selling red lipstick across all multicultural color cosmetics brands, and TLB has consistently remained a top independent, Black-owned beauty brand amongst all multicultural color cosmetics.

 

In September 2022, TLB’s parent company, The Lip Bar Inc., raised an oversubscribed $6.7 million fundraising round to further grow its house of brands including TLB. The funding positioned TLB for growth in both existing and new retail channels over the coming years.