The Rock’s Papatui Breaks Into Suncare

Dwayne “The Rock” Johnson’s men’s grooming brand Papatui is breaking into the suncare category with the launch of Daily Moisturizer with SPF 30.

“I’ve always believed the daily habits you build will define who you will become,” said Johnson. “Over time, I’ve learned just how important taking care of your skin really is, especially wearing sunscreen every day.

Building on the success of the brand’s top-selling Restoring Daily Facial Moisturizer at Target, the new Daily Moisturizer with SPF 30 was developed specifically for men by consumer demand. Developed over three years with dermatologists across more than 40 SPF filter combinations and 200 prototypes, the new sunscreen is lightweight, fast-absorbing, non-greasy, and easy to apply across the face and scalp.

“Men are at a higher risk for developing skin cancer over their lifetime, and one of the key reasons for this is lower daily sunscreen use,” said Deborah S. Sarnoff, MD, president of The Skin Cancer Foundation

“Only 12% of men use sunscreen regularly and more than 40% of men say that they never apply it to their face. Up to 90% of skin cancers are associated with UV exposure, so making sunscreen part of your daily routine is critical. We applaud companies like Papatui for helping to educate men about the importance of safe sunscreen habits.”

Skin Cancer Foundation Partnership

With the launch of its Daily Moisturizer with SPF 30 to support safe sun protection habits for men, Papatui has partnered with The Skin Cancer Foundation. What’s more, the new Facial Moisturizer SPF 30 has earned the Foundation’s Seal of Recommendation.

The Daily Moisturizer with SPF 30 is available at Target for $9.99.

For more on the suncare market, go here.

For more on the men’s grooming market, go here.