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Komen for the Cure partners with TPR Holdings for fragrance.
March 1, 2011
By: TOM BRANNA
Editor
Susan G. Komen for the Cure has partnered with TPR Holdings to launch Promise Me, the first and only proprietary fragrance to benefit breast cancer research, according to the company. “The fragrance will give supporters a new way to participate in the breast cancer cause and is very important to our global reach,” said Komen for the Cure founder and CEO Nancy G. Brinker. “Promise Me offers a natural fit. My sister Susan was always passionate about fragrance. She had a great fashion sense.” Developed by Drom fragrances and perfumer Jean Claude Delville, Promise Meis a sophisticated floriental. It opens with a fresh burst of mandarin, bergamot and blood orange. Its feminine heart evokes softness and beauty with pink peony, wild orchid and rosewood. The scent lingers on white patchouli and musk for a warm, sensual finish. Designed by Chad Lavigne and housed in an elegant glass vessel with interior floral motif, Promise Me is an ideal gift from the heart. Brian Robinson, founder of Zirh Men’s Skincare and president of TPR Holdings, is proud to join forces with Susan G. Komen for the Cure. “With fifteen years in the beauty industry, I wanted to lend my expertise to this profound cause,” said Robinson. “With the launch of Promise Me, we’re one step closer to finding a cure.” Each Promise Me fragrance includes an insert with Komen’s educational messages and the contribution each purchase makes to the organization, as well as a limited edition scented bracelet. In 2011, TPR Holdings has committed to donate a minimum of $1 million to Komen for research, education, screening and treatment. The fragrances, in an EDT and EDP form, hits stores nationally in May. More info: www.promisemefragrance.com
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