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January 29, 2013
By: Sueli Ortega
Correspondent
A survey conducted by Abas, the Brazilian Association of aerosols and sanitizing products, found that aerosol usage in Brazil rose 20% from 2009 to 2011 to 702 million units or 1.8 units per capita. Domestic production accounts for just 47% of the market, with Argentina, the world’s fifth largest producer, filling a large portion of Brazil’s aerosol needs.
But the industry is changing and Brazil is becoming less dependent on imports. Efforts by various industry organizations,as well as growing demand from upper and middle income consumers, have boosted domestic production by 150% during the past five years.
According to Abihpec, in 2010, aerosols represented 28% of deodorant sales, compared to 33% for roll-ons, 32% for pumps or liquids, 6% for creams and 1% for stick. AP/deo sales totaled $1.2 billion in 2010.
P&G Opens Hair Institute in Brazil
• Brazil is the first Latin American country to have the Pantene Institute Experience, a global alliance that promotes collaboration between scientists at Procter & Gamble and health experts, in order to develop technologies for the health promotion and care with her hair.
The Institute offers a free hair analysis and recommends the most appropriate Pantene treatment for the customer’s hair type. The space also features a beauty salon, which offers free styling and treatment services. The Institute’s goal is to give women better understanding about their hair and to teach them to care for it. To achieve this, the Institute staff explains how the customer’s hair reacts to damage and how damaged hair can be treated with Pantene products.
The pop-up store, created and produced by the agency New Style, also sells eight kits options specifically tailored to the Institute, ranging in price from $14 to $28. Products include a QR code, in partnership with Walmart, through smartphones or iPads available with the beauty consultants on site.
Sueli Ortega
Sueli Ortega has written forIsto É and O Estado de São Paulo. Since 1987, she has served as a correspondent for Cosmetics International. In addition, she created the beauty channel for El Sitio, an Argentinean website and the Women Channel.
She has her own website, CosmeticosBR.com and can be reached at [email protected]
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