The World’s Fastest Hair Color?

ColorOnly, Coral Springs, FL, has rolled out what it calls the world's fastest hair color that fully processes hair in only 10 minutes. 
 
Free of ammonia, sulfate and parabens, ColorOnly's hair color features so-called smart Keratin which locates and bonds to the most damaged hair. This advanced processing simultaneously repairs hair as it is being color-treated, and it stops processing after 10 minutes—which virtually eliminates the risk of over-processing hair, according to the brand.  
 
The brand has opened its flagship brick-and-mortar salon in Coral Springs; it was designed for time-pressed clients and offers both root touch-up and all-over hair color services, in addition to gloss toners and blow-outs.
 
ColorOnly uses EMMA (Express Mixing Machine Assistant), a proprietary color platform that provides custom color formulations.
 
“ColorOnly's express salon service is a first-ever in the beauty industry. We re-imagined the traditional hair color experience by devising a signature $30 in 30-minute hair color service, both faster and more affordable than any professional standard,” said Steve Duchin, chief operating officer. ColorOnly's five-step salon experience includes a professional color consultation, application of the color, monitoring during the 10 minute processing time, a relaxing shampoo and rinse, and a do-it-yourself dry bar or optional professional blow-out for an added fee.
 
“Each client will enjoy ColorOnly's five-step salon experience resulting in a dynamic color, unique to each client's needs, skin tone and hair profile,” said Trish Plateroti, the salon's general manager. “Having been in the hair color industry for decades, my fellow colorists and I were initially reticent on ColorOnly's 10 minute hair processing claim until we saw it with our own eyes. Without a doubt, the intelligent hair color system and the express salon service are far superior to competitors.”
 
“ColorOnly is committed to helping women take control of their hair coloring needs,” said Stephen Drescher, CEO of ColorOnly.  “By beta-testing both at-home clients via our online store and in-salon clients at our flagship salon over the last two months, we have seen enormously positive feedback, repeat orders and word of mouth momentum from both market segments.” 
 
Fran Drescher, star of “The Nanny,” and founder of the charity, Cancer Schmancer, is the brand's spokesperson and ambassador. The actress played a pivotal role in ColorOnly's product design and conception.
  
ColorOnly's intelligent hair color system is available for purchase for use by at-home clients at ColorOnly.com for just $15 per month in a monthly subscription. The salon offers memberships for $30 per month.