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DuPont names packaging innovation winners.
May 15, 2015
By: Melissa Meisel
The 2015 DuPont Awards for Packaging Innovation will be remembered as the year of design. Why? According to event organizers, a whopping 77% of the winners are being honored for design excellence in enhancing the users’ experience. Canada-based IPL, Inc., earned the Diamond Award, the program’s highest honor, for SkinnyPack Technology. This mono-material package marries flexible and rigid packaging to create a thin, light, strong structure that uses less material, enables recycling and allows more message space. “This year’s winners stand out as leaders in packaging innovation,” said President William J. Harvey, DuPont Packaging & Industrial Polymers. “They exemplify how collaboration, innovation and packaging excellence converge to generate game-changing solutions that positively impact our lives.” “The novelty this year lies in the fact that we saw packaging designs that added intuitive functionality in a way that was both simple and meaningful for the user,” said David Luttenberger, CPP, global packaging director, Mintel Group, Ltd., USA and lead judge. “There’s frequently a lot of technology behind seemingly simple designs, but when you can design packaging in a way that resolves an issue and is intuitive to use, that’s value.” Some leading names include: 2015 Diamond Winner ● Salsa Container Blends Rigid and Flexible for a Myriad of Possibilities, IPL, Inc. – Canada; Ana’s Foods – USA 2015 Gold Winners ● Squeezable Mascara Tube Ends Product Dispensing Frustrations, AmorePacific – Korea ● Deodorant Can Engineered to Combine Complexity with Simplicity, Unilever – UK ● “Travel-size” Truly Becomes “Carry-size” with New Ultra Slim Spray Bottle, MiiSTS Int’l. Inc.; HotPot Design– USA ● Slider Technology Re-engineered to Keep Children Out of Easy-Open Packaging, Pactech Packaging; Reynolds Presto Products – USA ● Medical Package Plays Vital Role in Surgery Preparation, Medtronic CardioVascular; Prent Corporation – USA 2015 Silver Winners, in household and personal care ● Razor Package Captures Senses with Multi-Dimensional Graphics, The Gillette Company – USA; think4D Inc. – Canada; Placon – USA ● Conditioner Container Combines Functionality with Aesthetics to Embody Premium Brand, Godrej Consumer Products Ltd.; Classy Kontainers – India Sampling Lipstick Puts Color on Lips and Confidence in Minds, Grupo Boticario; Ycar Artes Gráficas – Brazil More info: http://www.dupont.com
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