Company News, New Products

Nothing to Sneeze At!

K-C rolls out Kleenex skin care line.


By: Tom Branna

Nothing to Sneeze At!

Will Kleenex blow it in the skin care category? The Kimberly-Clark brand is entering the facial cleansing category with a line of facial cleansing products for women, which feature fabric-based technologies. The cleansers combine uniquely textured, multilayered fabrics infused with a pro-vitamin complex for a noticeably healthier looking, and feeling, skin.

These products are designed to deliver an easy-to-use clean, as effective as many traditional facial cleansers. The Kleenex Facial Cleansing line, available exclusively online at, includes:

  • Exfoliating Cushions: Exclusive dual-sided cushions smooth and polish the skin while the water-activated cleanser cleans the skin.
  • Moist Facial Cleansing Wipes: Exclusive multilayered, textured fabric lifts and traps dirt, oil, makeup and impurities for naturally fresh skin.
  • Cotton Soft Pads: A versatile tool to complement every part of a beauty routine.
  • Moist Eye Makeup Removers: Exclusive fabric technology, infused with oil-free remover, to lift and trap even long-lasting eye makeup with ease.
  • Shine Away Sheets: Double-sided fabric technology lifts and traps excess oil without smudging makeup.

“Kleenex has a strong heritage in making high-quality tissue fabrics, and we are extending that knowledge into new innovations for effective facial cleansing,” said Eniko Olah, senior brand manager.

Kleenex Exfoliating Cushions, Facial Cleansing Wipes and Eye Makeup Removers come in attractive, sleek dispensers that are beautiful enough to keep displayed and readily accessible anywhere in the home. Cost-efficient refill packs easily slide into the dispensers to make maintaining the skin's healthy glow simple, according to the company.

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