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Mana, Meiyume and RPG team up to offer end-to-end beauty solutions.
January 15, 2021
By: Happi Staff
Contract manufacturer Mana Products is teaming up with RPG, a design company and Meiyume, a packaging company, to offer cosmetics companies a one-stop shop to bring their products to life and to market. Together, the Vertical Beauty Alliance promises to provide end-to-end solutions for beauty brands, according to company executives. “The world is changing rapidly, and our industry needs to keep pace. The formation of The Vertical Beauty Alliance will simplify everything and give new, emerging, and existing beauty brands access to the global resources of three industry powerhouses – for formulation, design, packaging, production, manufacturing and display, and create a seamless pathway from ideation to on-shelf, across the entire supply chain,” said Bob Jaegly, CEO of Mana Products. According to Gerard Raymond, president of Meiyume, today's environment is an opportunity to find new ways to meet the demands of the consumer for today and tomorrow. “I'm proud to join forces with Mana and RPG to expand their reach by leveraging our award-winning manufacturing facilities,” he said. “By complementing their US footprint with our Asian and European capabilities, we can demonstrate our shared commitment to creating seamless beauty solutions for our customers around the world.” RPG CEO Bruce E. Teitelbaum said the partnership enables his company to create a cohesive customer experience from product to retail activation. “Together, our disciplines will be aligned and synergized, poising us to successfully compete in all markets,” he explained. “The hybridization of our business models and disciplines makes us stronger and better to provide holistic services to both heritage and developing brands.” Besides providing customers with disparate skills, company executives note the three offer balanced geographies as RPG and Mana Products are based in the US and Meiyume is based in Hong Kong. They point out that the pandemic has made companies realize it is important not to have the entire supply chain based in one geographic region. The combined resources of the Vertical Beauty Alliance include:
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