Tide Coldwater Gets Green Good Housekeeping Seal

Tide Coldwater has become the first detergent to be awarded the new Green Good Housekeeping Seal by the Good Housekeeping Research Institute (GHRI).

According to GHRI, Tide Coldwater did particularly well in meeting the Green Good Housekeeping Seal criteria for ingredient and product safety, water reduction and reduced waste produced during manufacturing. This is the first detergent to be recognized by GHRI for its efforts in sustainability.

GHRI also noted that Tide stood out in terms of corporate responsibility due to the measures the P&G is taking to become transparent in its practices.

Since 1909, the GHRI have been evaluating products to determine whether or not they perform as promised so that they can earn the Good Housekeeping Seal. The Green Good Housekeeping Seal was created in late 2009.

In evaluating products that apply for the Green Good Housekeeping Seal, GHRI reviews and verifies a wide range of data related to the product’s measurable environmental impact. Reduction of water use in manufacturing, energy efficiency in manufacturing and product use, ingredient and product safety, packaging reduction, and the brand’s corporate social responsibility are among the factors considered.

“We’re very pleased that in our comprehensive evaluation of a wide range of environmental criteria, Tide Coldwater met our standard for the Green Good Housekeeping Seal,” said Stacy Genovese,technical directorof the Good Housekeeping Research Institute. “We hope that the establishment of the Green Good Housekeeping Seal will encourage other companies to keep the environment in mind through all future product development – from conception to manufacturing.”

“We’re thrilled that Tide has been recognized for considering the environment,” said Len Sauers, vice president of sustainability at Procter & Gamble. “We strive to allow consumers do their part without losing out on the product performance they’ve become used to, especially when it comes to laundry.”