Tide Infinity Goes To Washington

Procter & Gamble's Tide Infinity—which launched into space aboard SpaceX CRS-24 last year—was selected by the Consumer Technology Association to be part of its “CES on the Hill” event. Members of Congress, Congressional staff, technology policy industry leaders took part in the event on April 6, which showcases latest innovations from a dozen companies. CTA describes it as a mini CES, the massive consumer electronics show it hold in Las Vegas each year.

Tide representatives were on hand to discuss our partnership with NASA to provide needed laundry solutions for astronauts in space, which will be crucial as missions look to Mars, the Moon and deep space. Lawmakers learned how the innovations being developed today to make laundry in space possible are the same innovations that can be used here on Earth in the future.

For the space mission, P&G developed a fully degradable detergent, specifically designed for use in space to solve malodor, cleanliness and stain removal problems for washable items used during deep space missions, while being suitable for use in a closed-loop water system.

Tide To Go Pens and Wipes will be be launched into space later this year, according to Procter & Gamble.