Company News, New Products

Tide Pods Get Zipped

New child safety bag debuts in May 2016.

Tide is launching a new campaign today to help reduce accidental access of laundry packets by young children and updating its Tide Pods package design with a new Child-Guard zipper beginning in May.

The new advertising campaign, which debuts nationwide April 20, shows how accidents in the home can happen in a split second and encourages parents to keep laundry packets up, closed and safe around young children. See the video segment here: https://youtu.be/-JJ-Q45-k30

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