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The Tide Professional Coldwater System was recognized as the Silver Edison Green Award winner.
April 27, 2015
By: TOM BRANNA
Editor
The Wizard of Menlo Park would be so proud. Tide Professional Coldwater Laundry System has earned an Edison Award. This laundry system enables hotel facilities to reduce the energy needed to heat the water in a commercial washer by as much as 75% and to reduce the water used in a commercial washer by up to 40%. The Tide Professional Coldwater System was recognized as the Silver Edison Green Award winner at the annual Edison Awards gala in New York City. “We’re proud to receive the Silver Edison Green Award for our Tide Professional Coldwater System,” said Carrie Rathod, brand manager, P&G Professional. “Tide Professional Coldwater offers a host of environmental benefits to hotel operators and guests. It’s designed to use significantly less water at colder temperatures compared to traditional on-premise laundry systems, yet still delivers the clean, white, soft linens and towels customers and guests expect from Tide. This helps hotels reduce their energy and water costs, as well as reduce reliance on these limited resources, which is increasingly important as more of the country is afflicted by drought.” The Edison Awards, inspired by Thomas Edison’s persistence and inventiveness, recognize innovation, creativity and ingenuity in the global economy, according to P&G. Specifically, the Edison Green Award is designed as a platform to recognize efforts by an organization to reduce carbon footprint, create Green Collar jobs through new innovation methods and improve community health and self-sufficiency. “It’s exciting to see companies like P&G Professional continuing Thomas Edison’s legacy of challenging conventional thinking,” said Frank Bonafilia, Edison Awards’ executive director. “Edison Awards recognizes the game-changing products and services, and the teams that brought them to consumers.” Edison Award nominees are judged by more than 3,000 senior business executives and academics from across the nation whose votes acknowledge the winners success in meeting the award’s quality criteria.
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