Marketing News

Tiger Balm U.S. third year as a premier sponsor of the Avon Walk for Breast Cancer Chicago

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By: TOM BRANNA

Editor

Tiger Balm U.S. is marking its third year as a premier sponsor of the Avon Walk for Breast Cancer Chicago (May 31 and June 1).

As part of its sponsorship, Tiger Balm US will distribute free samples of Tiger Balm Ultra Strength Ointment from its tent at the Avon Wellness Village on the first day of the Walk. The brand is also providing a photo booth where participants can pose for free souvenir images to mark the significance of the day.

Tiger Balm will also sponsor two other Avon Walk for Breast Cancer events in 2014—San Francisco (July 12 and 13) and New York (October 18 and 19).

In addition, Tiger Balm US is raising awareness for the Avon Walk message on a national level by including Avon stickers on the packaging of Tiger Balm Neck & Shoulder Rub and Tiger Balm Pain Relieving Patch, which are sold at Walgreens, Vitamin Shoppe, and other retailers.

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