TIGI Unveils Transformational Campaign

TIGI Copyright has revealed their 2020 campaign, “You Can Always Start Over,” a series of real, inspirational and transformational stories that each highlight a unique topic and charitable cause.
 
This initiative is designed to bring together the core values of TIGI Copyright and the transformative results of their in-salon and at-home custom care products, such as their SOS Extreme Recovery Treatment.
 
The new campaign was unveiled with TIGI’s new Brand Ambassador, celebrity hairstylist Andrew Fitzsimons, in support of the Trans Wellness Center (TWC). The first series highlights a transgender community leader in Los Angeles, describing her personal journey and Fitzsimon’s role in her hair transformation.
 
The partnership will raise further awareness and resources for the TWC, which provides comprehensive services for transgender and non-binary people under one roof. Andrew’s personal connection to the TWC and support for the transgender community comes full circle with this campaign and partnership.
 
“I am so proud to be a part of this campaign which sheds light on the power of transformation and change. A new start can be a signifier of a rebirth, a new chapter in your life. It can be  very powerful because it can give you the fuel to move on in a completely new direction,” commented Fitzsimons.
 
The You Can Always Start Over campaign will continue to roll out throughout the year via social media and digital platforms with talent including TIGI brand ambassador Wes Palmer for ASCPA, TIGI technical creative director Richy Kandasamy for The LEGACY Center and stylist and salon owner Jen Planck for Beauty Changes Lives.