Timberlake Shrills for Play for Him

After being the frontman for Givenchy’s Play for Her fragrance launch a year ago, it’s only natural that singer Justin Timberlake return for an encore. That’s why you’ll find him in the new Play for Him commercial alongside “New Moon” actress Noot Seear having an awful good time at the Eiffel Tower.

But that trip to Paris comes at a cost. Givenchy executives declined to discuss figures, but industry sources estimate that, for Givenchy to achieve its ambitions, the men’s and women’s scents will have to generate a combined retail volume of $200 million globally for the first year following the upcoming launch. According to sources, $15 million to $20 million has been earmarked for advertising worldwide.

The new women’s scent comes in two versions: a “sparkling” eau de parfum in a pink bottle and a warmer Intense rendition packaged in purple. The edp has top notes of pink peppercorns, white peach and bergamot sweet pea. Intense opens with pink peppercorns and orange blossom. Pricing on the edp ranges from $47.50 for a 30-ml. bottle to $68 for 50 ml. to $79.50 for a 75-ml. size. The Intense version is $73 for a 50-ml. bottle and $85 for a 75-ml. size.