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Tocca Expands Offerings for Spring 2011

New products include SPF multi-pack, Cleopatra rollerball and laundry care.

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By: TOM BRANNA

Editor

After last year’s introduction of the widely popular SPF 30+ Towelette, Tocca—the personal care and fragrance line stemming from the famous Italian fashion house—is taking convenient, high performance sun protection to the next level with its new SPF 30+ Multipack for Spring 2011.

Ideal for the sun savvy goddess in us all, this resealable pouch keeps the Stella fragrance-infused towelettes generously moistened while still boasting a mess-free application perfect for on-the-go, according to the company.

The coveted physical-based formula protects against UVA and UVB rays while leaving your skin glistening and delicately fragranced in Tocca’s classic Italian blood orange scent, Stella.

The SPF 30+ Multipack contains 10 towelettes that retail for $24. SPF 30+ Towelettes retail for $28 for an eight-pack set. Both are available at Sephora and SpaceNK stores nationwide.

Other launches from the brand include Tocca’s bestselling signature fragrance, Cleopatra, now available in a travel-friendly eau de parfum (EDP) roller ball ($20), exclusive to Sephora, and Tocca Delicato da Viaggio, a laundry wash set ($22), containing four 2oz/59ml bottles, also sold at Sephora.

More info: www.tocca.com/store


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