Too Face Launches The Smurfette Collection

What’s next? Bugs Bunny lipgloss? Or maybe, Popeye eyeshadow? Inspired by Too Faced’s Founder and Creative Director, Jerrod Blandino’s , favorite childhood “idol” — The Smurfette Collection turns 1980s fantasy into today’s beauty reality. Produced under license from Sony Pictures Consumer Products Inc. and Lafig Belgium s.a., this five-piece collection will bear the iconic Smurfette imagery and celebrated character artwork. Debuting at Sephora U.S. stores and on Sephora.com, this fun and flirty assortment will hit shelves in January 2009.

The line includes:

Smurfette Mood Swing Lip Gloss, $18.50: A mood activated lipgloss that starts off Smurfy blue and then magically blossoms into countless shades of Smurf-berry pink depending on the wearer’s emotional state!

So Smurfy Illuminating Face Powder, $26.00: Created in the image of Smurfette, this multi-shade palette brightens and tones with a combination of soft, color-correcting shades that blend together for wear on any skintone.

So Smurfy Eye Shadow Collection, $32.50: A chic palette that includes four complimentary eye shadow shades — two of which are debossed with the classic Smurf daisy and Smurfette’s silhouette.

Smurfy Eyed Liquid Liner, $17.50: Two long-lasting, fast-drying liquid eyeliners, in Smurf-inspired blue and white shades formulated with sparkling, micro-glitter for added impact and edge!

“I am constantly drawing from my childhood experiences and many artistic genres. As a child of the 80s, Smurfette was the ‘It Girl’ of my generation,” explained Blandino. “It all coalesced one morning when I was jolted awake out of a deep slumber by a nagging thought that had been swimming around my head for awhile — ‘What Happened To Smurfette?’ I had visions of her luxuriating up in the Hollywood Hills, jaded by the intensity of the limelight, but poised and ready to make her return! She was the only girl in a village of adoring men who seemed their whole reason for living was to bask in her blue-tinted spotlight. She was the epitome of the Too Faced girl and would inspire a whole new crop of fashionistas to up their feminine ante and capture the world’s adoration. I drifted back to sleep with visions of what shades, textures and formulas I would use to create a collection worthy of such a beauty icon.”