Marketing News

Too Faced Launches in the US Amazon Premium Beauty Store

The second in The Estée Lauder Companies’ portfolio to open a storefront.

Too Faced has debuted in the Amazon Premium Beauty store.

Too Faced is the second brand within The Estée Lauder Companies’ portfolio to open a storefront in the US Amazon Premium Beauty store.

“We approach anything we do with a consumer first mindset and launching Too Faced in the US Amazon Premium Beauty store is a natural fit with that strategy,” said Tara Simon, global brand president of Too Faced. “We will reach new, highly engaged beauty consumers that will be introduced to iconic Too Faced hero products, and we will meet our current Too Faced fans in Amazon’s stores, a destination they are already shopping. We look forward to providing our consumers an immersive brand experience with engaging product education, shoppable recommendations and convenient delivery to doorsteps.”

The Too Faced storefront will include products such as Better Than Sex Mascara in original and waterproof; Lip Injection Extreme and Lip Injection Maximum Plump lip glosses; Born This Way Super Coverage Multi-Use Concealer; Cloud Crush Blush; and new launches like Chocolate Soleil Melting Bronzing and Sculpting Stick and Kissing Jelly Lip Oil Gloss.

Influencer Partnership

To amplify this launch, Too Faced has collaborated with lifestyle content creator Darcy McQueeny as its official ambassador for its Amazon storefront. In addition to posting her favorite Too Faced products in her Amazon storefront, McQueeny will host other influencers at the Too Faced headquarters this June, for an immersion into the world of Too Faced, product education and tutorials and to learn about the brand’s newest launches.

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