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Top Five Beauty and Wellness Trends That Will Define 2023

Kline rolls out market research on the metaverse, refillable personal care packaging and more developments.

As the industry enters 2023 with uncertainty of a global recession, market research Kline & Company is sharing insights and predictions about what's ahead for beauty.

Here are some highlights from Kline reports to learn which trends are likely to gain steam in the next year:

Beauty Sales Remaining Strong

Consumers plan to spend the same amount—or more—on professional skin care products in 2023.
 

Metaverse Emerging to Connect Beauty Consumers

Brands continue to experiment with NFTs, digital storefronts and virtual products for avatars in the metaverse. 
 

Beauty brands like Kiehl's are getting into sustainable packaging and refills.

Premium Refillable Beauty Gaining Ground 

Conventional players tap into the trend with refill pod options for product replenishment.
 

Inclusivity and Diversity Becoming the New Norm 

Brands prioritize inclusion and diversity in their marketing strategy to increase brand loyalty.
 

Multi-Site Beauty Outlets Creating Opportunities

Skin care destinations are becoming increasingly popular among young consumers who are looking for treatments

For more news on the household and personal care industry, check out our January 2023 edition here.

 

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