Company News, New Products

TouchBack Expands Into Mass Market

Products hit Walgreens and Duane Reade in January 2015.

A secret to flawless hair color will now be available at the drugstore in early 2015. TouchBack, a complete system of temporary hair color for use between permanent colorings, is expanding into the mass market.

CVS will carry the complete TouchBack System: TouchBack Color Shampoo and Color Conditioner, the TouchBack Marker and the TouchBack Wand  in March 2015; Walgreens and Duane Reade will carry the TouchBack Marker and the TouchBack Wand  
in January 2015.

More info: ColorMetrics.com

Keep Up With Our Content. Subscribe To Happi Newsletters