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March 1, 2018
By: TOM BRANNA
Editor
TPR Holdings LLC has signed a worldwide beauty license with fashion house Badgley Mischka. The first fragrance of this collaboration will launch Spring 2018 in three sizes: 50- and 100ml, and a travel/purse spray. In addition, TPR Holdings plans to unveil a Badgley Mischka color line this summer. “Mark Badgley and James Mischka are iconic designers with a distinct style,” said Brian Robinson, TPR’s president. “The sophisticated aesthetic of their brand caters to a younger, more modern couture customer. We are looking forward to creating award-winning fragrances and color cosmetics for the Badgley Mischka brand.” “The beauty category is a natural extension of our design philosophy,” noted Mischka in a press statement. “Our style embodies the glamorous Hollywood of the Forties. Part of that glamour is in the getting ready process. We are creating a lifestyle and through fragrance and cosmetics we will be able to offer a more intimate way of bringing women the Badgley Mischka experience.”
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