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Designer fragrance to debut in 2019.
February 13, 2018
By: TOM BRANNA
Editor
TPR Holdings LLC has signed a worldwide fragrance license with fashion house, Elie Tahari. The partnership will expand the ET lifestyle into women's fragrance with an introduction scheduled for 2019. “We are very impressed with TPR's capabilities,” says Joey Gabbay, president of Bluestar Alliance LLC which is responsible for the licensing of Elie Tahari both domestically and internationally. “We are working to expand the brand's global presence and the TPR team has proven expertise and success in the fragrance category.” “By adding a prestigious fragrance license like Elie Tahari to our beauty portfolio, we are able to further accelerate our penetration into the best worldwide distribution,” says Brian Robinson, TPR president. “Additionally, we believe this launch will be one of the premier fragrance launches in 2019. We are looking forward to working with the Tahari team and Bluestar Alliance to make this a fantastic reflection of the brand.” TPR Holdings recently signed a beauty license with Badgley Mischka. The first fragrance of this collaboration will launch Spring 2018 with plans to unveil the Badgley Mischka color line in Summer 2018. Founded in 1973 by Israeli-born designer Elie Tahari, his eponymous international luxury fashion house designs, manufactures, distributes and retails ready-to-wear, shoes, accessories, eyewear and home decor. Headquartered in New York City, Elie Tahari has a global distribution network in over 40 countries and more than 800 points of distribution worldwide. TPR Holdings LLC (TPR) is a New York City-based investor and operator in the consumer products industry. TPR's target investments include scalable mass and prestige opportunities in the health, beauty and wellness categories. TPR has provided transition services for Shiseido Cosmetics and Procter & Gamble. The company currently has fragrance license agreements with fashion houses, Badgley Mischka and Elie Tahari. TPR principals have founded and developed international brands such as Zirh men's skin care and John Varvatos fragrance. TPR also owns and operates consumer brands Mally Beauty, Cargo Cosmetics, Oscar Blandi Hair Care, ybf Beauty and Freeze 24/7.
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