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With Osmo's AI technologies, the development process from concept to final creative wrap-up is reduced to weeks.
November 18, 2024
By: Lianna Albrizio
Associate Editor
Luxury fragrance house Travertine Spa Atelier is developing a new fragrance using the power of artificial intelligence (AI) in collaboration with the digital olfaction company Osmo.
While a fine fragrance can take up to two years to craft, with Osmo’s AI technologies, the development process from concept to final creative wrap-up is reduced to several weeks.
“Touring the Osmo laboratories and seeing robots digitize scent left me speechless,” said Terry Carter, chief perfumer of Travertine. “The digital amalgamation of olfactive data and safety protocols does not hinder, but rather assists my creative process. Our ethos is to combine indulgent ingredients with modern science. Collaborating with Master Perfumer Christophe Laudamiel and working with new fragrance molecules is a high honor.”
Travertine and Osmo are aligned to incorporate a global perspective and hinder biases of some AI data sets, officials said.
“We are combining decades of human expertise and ground-breaking technologies from multiple industries. It is imperative that artists and scientists collaborate to discover new molecules and expand the art,” added Laudamiel. “Art development for thousands of years has always been enabled by scientific discoveries. Fostering education of the artists and the public also goes hand in hand with more grandiose art forms. We also walk that talk at Osmo in our collaboration with colleague perfumers.”
The fragrance is inspired by an island in the Mediterranean Sea. A rich cultural history, terroir, geographical influences, spices, sunshine and originality are elements of the fragrance concept brief.
“I am obsessed with smell and fully committed to digitizing our sense of smell,” said Osmo CEO Alex Wiltschko. “Our solutions enable large corporations and a multitude of underserved smaller companies to achieve quality perfume design. The history-making technology of Osmo can be used for innumerable applications ranging from fragrance creation to the early detection of disease.”
The unisex fragrance is slated for launch in spring 2025.
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