Company News

TreSemme Backs Bravo’s ‘The Fashion Show’

Signs for second season as hair partner.

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By: TOM BRANNA

Editor

TreSemme is returning for a second season as the official hair partner of Bravo’s “The Fashion Show: Ultimate Collection,” which premiers next week.

In addition, TreSemme said it is enhancing its brand’s digital platforms, providing viewers with exclusive insider styling footage and how-to’s direct from backstage at the TreSemme salon.

“The Fashion Show: Ultimate Collection” will split 12 talented men and women into two fashion houses and each “house” must work together, not only to create a cohesive collection each week, but also to produce a live fashion show in every episode. The contestants are vying for a chance to create the ultimate collection and win $125,000 furnished by TreSemme Professional Hair Care.

Returning to the salon for a second season is TreSemme celebrity stylist Jeanie Syfu, who will consult with the designer contestants to create all of the runway hairstyles.

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