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TreSemme Sponsors Mercedes-Benz Fashion Week Swim

Hair care brand will make a splash with dry shampoos.

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By: TOM BRANNA

Editor

TreSemme has been tapped once again as the official sponsor of Mercedes-Benz Fashion Week Swim 2012, July 14-18 in Miami. The brand will highlight its Fresh Start Collection of dry shampoos interactively throughout the week with a swimwear sponsorship, sampling, exclusive social media content and other activities.


For the third consecutive season, TreSemme will sponsor boho-chic designer Mara Hoffman’s show. TreSemme stylist Elsa Canedo will be leading the styling team to create gorgeous looks using an assortment of key stylers, including the Fresh Start Collection.

“We’re thrilled to once again partner with Mara Hoffman this summer,” said Bob Gorman, US marketing director for TreSemme. “TreSemme and Mara work flawlessly together to create innovative and beautiful styles while appealing to savvy style seekers and women worldwide.”

At the TreSemme Cabana guests will get a sneak peek at the latest innovations featured in the Fresh Start Collection and will get a sample of TreSemme Fresh Start Dry Shampoo.

VIP guests will be invited to beat the heat inside The Raleigh Hotel at the Mercedes-Benz Star Lounge Suite on July 15 from 3:30pm – 5:30pm, as Mercedes-Benz celebrates their latest convertible model. TreSemme stylists will be on hand at the “Top Down Pony Up” hair bar to create complimentary polished ponytails and summer ‘dos, helping guests stay and look cool despite the summer heat.

TreSemme will also continue to provide fans with exclusive behind-the-scenes content available on TRESemme.com, as well as the TreSemme Facebook, YouTube and Twitter pages.

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