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February 8, 2017
By: Christine Esposito
Editor-in-Chief
TreSemmé is enlisting an all-female team of stylists, led by celebrity hairstylist and Instagram sensation Justine Marjan. “I am thrilled to be partnering with TreSemmé, a brand created by a woman to give women around the world the confidence to put their best look forward,” said Marjan, TreSemmé global hairstylist. “Now, more than ever, women need to rally together and I can't wait to see what magic I can create with the TreSemmé team.” Unilever-owned TreSemmé will make the relationship with Marjan official at New York Fashion Week, marking its 18th season as the official hair care sponsor. Marjan will be joined by some of the industry's most socially-savvy influencers, including Paulo Alberdi, Marianna Hewitt, Casey Holmes, Amy Lee, Natalia Cabezas and Suzanne Bonaldi to give women around the world exclusive access to top designer shows and tips on how to re-create the hair looks at home. “Every day, TreSemmé looks for ways to inspire women around the world. Our inspiration comes from our founder, Edna Emme – who nearly 70 years ago was a leading stylist and groundbreaking businesswoman. Just like Edna, Justine is one of the most influential stylists in the hair care industry, and commemorates the legacy as a bold female hairstylist paving a new way forward,” said Heather Mitchell, global head of PR and digital engagement for Unilever Hair. “Justine joins us as our Global Hairstylist and will kick off New York Fashion Week beside a roster of top female influencers from around the world. Together, these women will give others exclusive backstage access and a front row seat to some of fashion's biggest shows.”
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