TreSemmé Rolls Out Style Setters

TreSemmé presents its latest fashion infused endeavor – TreSemmé Style Setters. The original and multi-phase digital series featuring “Twilight” star Nikki Reed premieres on the TreSemmé YouTube channel (YouTube.com/TRESemme) this week.

This series takes consumers backstage at Mercedes-Benz Fashion Week to reveal the latest hair trends and stylist secrets straight from the Fall 2012 Collections of cutting edge designers including Tracy Reese, Charlotte Ronson and Rebecca Minkoff.

Reed will share her personal perspective on the creative process as well as her intimate conversations with TreSemmé stylist Jeanie Syfu, and the celebrated fashion designers.

In partnership with Alloy Digital, a leading creator and distributor of digital content and sister division to the producer of “Gossip Girl” and “Pretty Little Liars” and Mindshare Entertainment, the branded entertainment division of media services agency Mindshare, The eight month long program, delivering 32 original episodes, will follow the activity backstage at Mercedes-Benz Fashion Week Fall 2012 straight through to the Spring 2013 show with unique footage of the creative and collaborative process behind creating the looks that make it down the runway.

Accompanying TreSemmé Style Setters will be “how-to-videos” featuring TreSemmé stylists Tyler Laswell and John D., who will walk women through an easy step-by-step process to recreate the runway-inspired looks at home, according to the company.