Company News

TreSemme’s “Dirty Little Secret”

Alberto-Culver brand and Elle magazine create online novel.

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By: TOM BRANNA

Editor

Alberto-Culver’s TreSemme has teamed with Elle magazine to create “Dirty Little Secret,” a new web-based series that follows six of NYC’s most connected women around the Big Apple.


The 10-part series—which premiered yesterday on ELLE.com/DirtyLittleSecret and the TRESemme Facebook fan page—follows an aspiring hairstylist Riley Kendrick and her encounters with some of the most stylish and chic women in the fashion and beauty worlds.

The drama also features real-life TreSemme celebrity sylist, Jeanie Syfu.

“We’re thrilled to present ‘Dirty Little Secret'”, said U.S. marketing manager for TreSemme Jamie Schwab. “We want to engage and entertain women on their terms and this series has everything – scandals, style, and of course, great hair.”

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