Tru Earth Works To Fight Plastic Pollution Through CleanHub

Tru Earth – a B Corp certified, multi-national household cleaning products organization focused on eliminating single-use plastic in the home – is collaborating with CleanHub.

The partnership will enable Tru Earth to dedicate a portion of its laundry eco-strip sales to recover an additional 33,000 pounds of plastic waste throughout the month of July.

“We’re excited to partner with an organization that shares a proactive approach to plastic pollution, which is to prevent it from entering the environment in the first place,” said Brad Liski, CEO, Tru Earth. “There’s a perfect synergy between our two organizations, so joining forces with CleanHub was a natural step and we’re eager to accelerate our action in fighting the global plastic waste crisis.”

CleanHub allows companies to choose how much plastic they would like to collect and then works with local waste organizations to collect plastic from businesses and households and sort into categories for safe processing. Through this process, the organization has enabled the recovery of more than four million pounds of ocean-bound plastic from around the world, while creating dignified jobs for waste workers in countries like India and Indonesia.

“It is incredibly inspiring to see Tru Earth expand its commitment to protecting the planet and being part of the solution to the plastic crisis,” said Joel Tasche, co-founder and CEO of CleanHub. “I’m equally hopeful and excited about this partnership and its potential to encourage more companies to take action and consumers to support forward-thinking organizations like Tru Earth.”

Tru Earth centers its operations around the organization’s critical cause, which is to make “true” lasting change that helps save the planet, according to the brand. Since inception, the B Corp has leveraged its ongoing business growth to amplify its initiatives aimed at eliminating household short-lived and single-use plastics and continuing to increase its robust donation program. Partnering with CleanHub will allow the organization to deepen its commitment to preventing plastic waste, fostering a healthier future for the planet and next generation and donating first-quality laundry eco-strips.

To date, Tru Earth has saved more than 185 million plastic containers from entering landfills and oceans by offering consumers an alternative to traditional laundry products through its innovative laundry eco-strips, which come in plastic-free, fully recyclable, lightweight packaging. Tru Earth’s global giving program has donated more than 48 million laundry eco-strips, or loads of wash, to in-need individuals and organizations around the world.

To track Tru Earth’s progress with CleanHub, go here.