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Ulta Adds Hair Rules to Roster

Products for textured tresses now in stores.

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By: TOM BRANNA

Editor

Hair Rules, the hair care and styling brand developed to address the universal needs of a multi-textural world, is launching at Ulta Stores nationwide.

Developed by “texture guru” and founder of the Hair Rules Salonin New York City, Dickey, the Hair Rules line is designed to redefinestandards in hair care and styling and offer a texture specific approach,according to the company. Through this integrated collection of cleansers, conditioners and styling aids, Dickey has enlightened thousands of women everywhere about how totruly care for their hair and liberate themselves from their complicated styling routines to produce healthy, beautiful hair.

The line features everything from shampoos to sprays. Having styled the locks of everyone from Kelis to Michelle Obama to Sarah Jessica Parker, Dickey is an expert on embracing texture and maximizing options.

More info: www.hairrules.com

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