Ulta Beauty Launches Beauty& Campaign

Ulta Beauty is inspiring all to reclaim beauty on their own terms.

 

One of the largest beauty retailers has unveiled “Beauty&,” a 360-campaign rooted in insights from cultural leaders and beauty enthusiasts. These include the brand’s first-ever podcast, a limited-edition T-shirt collection and a $200,000 donation to the Jed Foundation, a national nonprofit supporting the mental health of teens and young adults.

 

“As an industry leader, we believe we have a responsibility to drive progress rooted in positivity, inclusivity and celebration,” said Karla Davis, vice president, marketing, Ulta Beauty. “Beauty& was born from the insight that the duality of confidence and insecurity in the beauty industry has existed for far too long, and when we focus our energy on the good, beauty can and does deliver. Our comprehensive campaign reflects many ways to celebrate individuality, resilience, strength, and above all else, the beautiful possibilities that live within each of us.”

 

Beauty’s powerful impact on self-esteem, self-care and self-expression comes to life internally and externally. Recognizing the importance that lies at the intersection of beauty and self, Ulta Beauty’s donation to the Jed Foundation is intended to help the leading nonprofit provide teens and young adults with skills and support to manage emotional health, cope with challenges, and support themselves and others in their lives.

 

“We are honored and grateful to work with Ulta Beauty as a part of the Beauty& campaign to empower all to reclaim beauty on individual levels,” said John MacPhee, CEO, The Jed Foundation. “We are thrilled to see a beauty leader use its platform to amplify inclusivity and compassion through self-esteem, self-care and self-expression. With this generous donation, JED is able to further our mission to implement a mental health culture of caring that improves well-being and reduces risks for suicide among young adults across the country.”

The company will launch The Beauty of, a bi-weekly podcast that will push beyond traditional beauty topics and expand the lens of beauty in unexpected spaces and places. Hosted by Ulta Beauty Pro Team member David Lopez, the show will engage guests such as Tamara Walcott, Virgie Tovar and AM Darke to challenge beauty standards and dive beneath the surface of nontraditional beauty topics. Launching this fall, The Beauty Of will amplify exciting perspectives on the many definitions of beauty.

 

The powerful Beauty& platform debuts nationally this week with a creative anthem featuring a curated cast of diverse creators, up-and-coming beauty influencers and confident leaders. The cast includes Zuri Marley, Steph Aiello, Elle Snyder, David Lopez, Jamika Martin, Sophia Morales, Alicia Tao, Gaby Alcala, Gage Crismond, Amanda Booth, Chelsea Woody, Tamara Walcott, and Laritza Labouche, among others. The campaign can be seen on television, streaming, and social platforms.