Marketing News

Ulta Beauty Partners with Instacart

The beauty retailer is now available for delivery in as fast as an hour from more than 1,400 stores via the grocery technology company.

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By: Lianna Albrizio

Associate Editor

Instacart, a leading grocery technology company in North America, has forged a nationwide partnership with Ulta Beauty to offer same-day delivery from more than 1,400 stores.

The beauty retailer’s product assortment is now available for delivery in as fast as an hour.

“Our partnership with Ulta Beauty comes at a perfect time when millions of Instacart customers are setting new intentions, focusing on wellness and envisioning aspirational versions of themselves,” said Blake Wallace, senior director of retail partnerships at Instacart. “With Ulta Beauty’s wide range of products now available on Instacart, we’re giving customers more selection, convenience and beauty options in the New Year and beyond.”

From established to emerging beauty brands, Instacart customers can now shop a wide selection of skin care, hair care, cosmetics, fragrances and wellness products with greater convenience, officials say.

The partnership also integrates Ulta Beauty Rewards into the Instacart App, allowing members to earn points on every Ulta Beauty purchase made via Instacart by linking their accounts through Ulta Beauty’s storefront.

Ulta Beauty joins more than 1,500 retailer banners already available on the Instacart App – ranging from grocery to beauty to home improvement to pet supplies.

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