Ultra Downy April Fresh Gets An Upgrade

“This is one of the most exciting product upgrades we’ve had throughout our brand history,” said Mary Pochobradsky, Downy marketing director. “We’re eager for consumers to experience an entire seven days of renewing freshness in their fabrics during ‘Clean Sheet Week.’ Our goal is to deliver a long-lasting scent experience, so the freshness you feel on ‘Clean Sheet Day’ can last throughout the whole week.”

Upgraded Ultra Downy April Fresh fabric softener features dual note scent pearls, according to P&G, which has also added new floral scent to the range. The new fragrance is called Sun Blossom.