Unbreakable Set to Debut

TV reality star Khloé Kardashian and her husband, LA Lakers star Lamar Odom, have teamed up to launch Unbreakable by Khloé and Lamar, a unisex which is available in a 3.4-oz. eau de toilette spray for $45 and a 1-oz. spray for $30.


The scent is currently in Perfumania stores but is exected to roll out to 2,500 doors before the end of the year. Sources suggest that the fragrance could do as well as Kardashian’s sister Kim’s namesake fragrance. Industry sources projected that the Kim Kardashian by Kim Kardashian scent, which hit the market last year and is sold at Target and Macy’s, would generate roughly $50 million in first-year retail sales.