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April 1, 2019
By: TOM BRANNA
Editor
So, what exactly is in that Dove soap or Seventh Generation hand soap? Unilever announced it is listing product-specific fragrance ingredients down to this level of detail for its entire mass-market portfolio of beauty and personal care products. Consumers in the US can view fragrance ingredients found in more than 1,100 Unilever beauty and personal care products across 15 brands down to 0.01% of the product formula. Unilever’s product-specific fragrance listings are available through SmartLabel, an industry-wide digital platform that provides an easy and fast way to get more information about products. According to Unilever, one of the major benefits of using SmartLabel is that Unilever is able to provide explanations of each ingredient, such as the scent it imparts on the product. Unilever also provides information on its approach to developing safe products, explanations of ingredient types, and answers to common questions. “We are more committed than ever to transparency and building trust in Unilever and our brands,” said Amanda Sourry, president of Unilever North America. “With the completion of our fragrance disclosure initiative, people now have access to more detailed ingredient information for the products they use and love from Unilever. We are very happy to see that other companies in the industry have announced plans to disclose fragrance ingredients in the future.” According to the company, Unilever’s transparency initiative goes beyond US regulations for beauty and personal care products, which requires companies to only list “fragrance” generically on packages. In February 2017, Unilever announced its intention to disclose fragrance ingredients down to 0.01% of the product formulation, and completed this goal on time. Additionally, Unilever is updating its packaging labels in the US to voluntarily list fragrance allergens according to the current European Union labeling regulations. Fragrance listings for new products will be added in due course, said the company. More info: www.unileverusa.com/brands/smartlabel
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