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January 4, 2008
By: TOM BRANNA
Editor
MIDDLE EAST: Unilever Oral Care, the manufacturer of Signal toothpaste, has launched the Signal Social Mission in the Middle East, which will have the single focus of encouraging children to brush twice daily with a fluoride toothpaste. The announcement coincided with the launch of a new partnership program with the FDI World Dental Federation. The partnership program, known as “Live, Learn, Laugh,” operates in 38 countries. Unilever, through its Signal brand, will work with the FDI and national dental associations to implement school programs to improve children’s oral health.
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