Unilever Teams Up With Carrotmob

Carrotmob, an advocacy group dedicated to organizing consumer spending to influence businesses’ impacts on social and environmental issues, partnered with Unilever to explore and develop innovative participatory campaigns.

Over the next year, the two organizations will work together to develop means to implement Carrotmob’s innovative advocacy model in which a group of consumers offers to spend money to support a business, and in return, the business agrees to make a social or environmental improvement the consumers care about, according to the organization.

Lou Paik, the West Division Shopper Marketing Manager for Unilever, commented, “At Unilever, many of us practice this mantra ‘small actions make a big difference,’ and that is exactly what Carrotmob consumers are about. Supporting products and businesses that do the right thing creates a climate for change. We are exploring opportunities like this with Carrotmob to bring retail marketing programs to our customers that no one has seen before.”